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Organizational Effectiveness Through Feedback Management
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>> Survey Workshop Curriculum
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of Newly Scheduled Workshops.
We target areas where interest has been shown.
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 October 5-7, Washington DCNovember 7-11, DubaiFebruary 2011, PhoenixAugust 4-26, 2010Customer Feedback Program Design Workshop
December 8-9, Kuala Lumpur |
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Bolton, Mass.
October 25-27, 2010
including our one-day
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for a Workshop
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Review our
Read our latest article on
and see how a major company put little thought or effort into their survey questionnaire.
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 Contract Holder GS-02F-0126U
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From Workshop Attendees
Very appropriate & useful. I will be able to take the skills back to my organization and apply them immediately. Thank you for a great experience... This was the best course I have ever taken in terms of practicality and comprehension. Very thorough!
- Jeff Anthony,
PriceWaterhouseCoopers
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version of the
workshop description.
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View a short online presentation
summarizing the concept of surveying and outlining our courses.
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Provides targeted assistance on your survey questionnaire and project while helping you learn good survey practices.
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Need more than targeted survey consulting? Great Brook will design and execute a
Custom Survey Program
to meet your individual needs
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Get an expert's review of the feedback management processes in your organization for customers or other stakeholder groups --
or get a deep dive assessment of your survey program.
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Looking for self-help for
your survey project?
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Dr. Fred is a most engaging professional speaker. He has the unique ability to make analysis and survey instrument design appealing and understandable to the science challenged. The novice survey designer can learn to produce effective survey instruments under Dr. Fred's tutelage. The big mystery becomes how he makes the learning process of such dry material so fun & easy. Dr. Fred gently tickles the funny bone while he educates. He is truly a master survey design instructor and a pleasure to study under. Bravo!
Valerie Railey, US Courts Librarian, San Diego
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Thank you, Fred – for everything. Your workshop has been so beneficial even in the brief time since. In fact, I think I have already used every aspect of your training.
-- Donna Batten, The Institute of Internal Auditors
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Private On-site Survey Workshops are available at your company. This may prove more cost effective and deliver immediate value to your survey program as we build your survey instrument in class.
Please contact us for details.
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Would your local
professional association like
to sponsor a workshop?
Please contact Great Brook.
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| Survey Workshops Learning Objectives ~~
Questions Answered in the Survey Workshops
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Survey Design Workshop
Day 1Survey Project Management
What is a survey?What are we measuring in a survey?Where does a survey fit into the bigger picture of business process improvement?What are the types of surveys?
Questionnaire Design (Instrument Design)What are the steps in designing a survey instrument?What are the three categories of survey questions?What are the proper uses of demographic questions?How can we identify the questions we need to ask about service performance?Ideally, what would we like to know about each area of service performance?What is a focus group? A critical incident study?Why are pilot tests so critical?What are the elements of a questionnaire?What are typical concerns when putting together the instrument?What are typical errors in question construction?What types of biases can the respondent bring to the survey process?
Day 2Questionnaire Design (continued)What are the categories of question types?What are the different types of data that survey questions might generate?What are the advantages of each question type and the concerns when designing each type of question?How should scales be constructed?What are the options for formatting a survey?What’s the best way to measure Importance?How can questionnaires be designed to generate more granular, actionable data?Administration of the Survey InstrumentWhat are the steps in the administration process?What are the different methods for administering a survey?What criteria should be considered when selecting a method?How does each method rate on those criteria?What are common biases that can be introduced by each administration method?What steps in the survey process are most amenable to automation?What are survey software tools?What are potential features to consider when selecting an automation tool?What particular issues might I confront when surveying electronically, by hardcopy, or by telephone?How is the sample actually generated?How do I calculate how large a sample I need?How do I determine the statistical confidence I should have in my results based on the number of responses?How can I increase the response rate?Survey Data Analysis Workshop
Day 1
Analysis of the Survey DataWhat first steps should I take when starting the analysis process?How can I analyze comments from open-ended questions and text from interviews?What type of analysis can I do for multiple choice questions? For ordinal scale questions? For interval scale questions?Is there a quicker way to generate descriptive statistics for a range of survey questions?How can I answer “what if” questions when analyzing the data set?What if I want to examine the relationship between the responses across many survey questions?Do the results from this year's survey differ from last year's survey?Do the demographic segments in the respondent group differ in their survey results?How can I do all this analysis with a desktop spreadsheet tool?Presentation of the ResultsWhat information should be included in the written report?How best to organize and present the results?What charts work best for each data type (question format)?What graphical techniques enhance readability?