This article outlines key elements of a customer satisfaction survey and its role in a customer loyalty program. Originally published in the September 1999 issue of Customer Support Management.
Author Archive for: firstname.lastname@example.org
About Fred Van Bennekom
This author has yet to write their bio.Meanwhile lets just say that we are proud Fred Van Bennekom contributed a whooping 104 entries.
Entries by Fred Van Bennekom
A synopsis of Dr. Fred Van Bennekom’s research in this area.
How could buying paint provide lessons on capturing customer feedback? See how. “Viewpoint” article, November 1998 ServiceNews.
“Viewpoint” article, February 1997 ServiceNews.