- Great Brook Consulting

CNN’s June 2020 poll found a huge partisan difference in comfort levels with regular routines due to Covid. But is it partisan or other factors? What can we learn for our organizational surveys.

CNN Proves Conformity Bias — or Sample Bias

in Instrumentation Bias, Questionnaire Design Practices, Survey Administration Biases

CNN’s poll in June 2020 attempted to measure people’s comfort level in returning to their regular routines. However, this poll proves the existence of either sample bias or conformity bias, or both.

Proper Use of Section Headers in a Survey

in Instrumentation Bias, Questionnaire Design, Questionnaire Design Practices, Survey Scale Design

Binary Choice Questions: Compelling Findings About the Coronavirus

in Instrumentation Bias, Questionnaire Design Practices, Survey Question Types

Ambiguity in Data Collection Forms

in Instrumentation Bias, Questionnaire Design Practices, Survey Research Practices

Bernie Sanders Would Oppose Ranked Choice Voting

in Questionnaire Design, Survey Administration Biases

Conformity Bias: How Social Desirability Can Affect Survey Research

in Survey Administration Biases, Survey Question Types

Conformity Bias occurs when the respondent gives an answer that is socially desirable rather than an answer that reflects their true feelings. This bias in the data compromises the value of the data and our analysis.