Effective Survey Invitations in the Age of Short Attention Spans

An effective survey invitation gets people to click through to the survey itself. That requires, first and foremost, that we have to get the audience member’s attention. Engagement in each step is critical. This article will provide suggestions.

Survey Question Type Choice: More Than One Way to Skin That Importance Cat

Various survey question types can be used to measure something. The choices have trade-offs between analytical usefulness of the data and respondent burden.