Ambiguous Questions: The Biggest Mistake in Survey Question Writing

Surveys are conducted to learn how some group feels. If the survey questions are flawed, then we don’t learn and may be misled. Ambiguous questions — questions whose phrasing leads to multiple interpretations — are the single biggest mistake made by survey designers. And perhaps a fatal one.

Survey Question Type Choice: More Than One Way to Skin That Importance Cat

Various survey question types can be used to measure something. The choices have trade-offs between analytical usefulness of the data and respondent burden.