Ambiguous Questions: The Biggest Mistake in Survey Question Writing
/in Questionnaire Design Practices, Uncategorized /by Fred Van BennekomSurveys are conducted to learn how some group feels. If the survey questions are flawed, then we don’t learn and may be misled. Ambiguous questions — questions whose phrasing leads to multiple interpretations — are the single biggest mistake made by survey designers. And perhaps a fatal one.
Survey Question Type Choice: More Than One Way to Skin That Importance Cat
/in Questionnaire Design Practices, Survey Question Types, Uncategorized /by Fred Van BennekomVarious survey question types can be used to measure something. The choices have trade-offs between analytical usefulness of the data and respondent burden.
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