Survey Question Type Choice:
More Than One Way to Skin That Importance Cat
Many people think there’s only one way to write a survey question to measure something. Not true. In fact, we have many options for the survey question type.
However, the choices have trade-offs. Some survey question types provide more useful data for survey analysis. But those same question types might create too much respondent burden, leading the respondent to skip the question – or the survey in full.
Here we’ll cover options for measuring importance — a critical goal for most surveys.