Survey Question Type Choice:

More Than One Way to Skin That Importance Cat

Many people think there’s only one way to write a survey question to measure something.  Not true.  In fact, we have many options for the survey question type. 

However, the choices have trade-offs.  Some survey question types provide more useful data for survey analysis.  But those same question types might create too much respondent burden, leading the respondent to skip the question – or the survey in full.

Here we’ll cover options for measuring importance — a critical goal for most surveys.