Non-Response Bias:

Every Researcher’s Dread and Every Politician’s Dream

In survey research, non-response bias is an ever growing challenge for solid, viable research.  However, many surveyors simply ignore — or don’t understand — the threat.  Election seasons present a great opportunity to explain the concept.

Why?  Because

◊ Non-response bias is a threat to credible survey research, but

◊ It’s the goal of every politician!

Let’s explain this bizarre contrast.