During new product development, R&D engineers need to consider a wide range of often-conflicting requirements, including product features, cost, quality and manufactureability. Therefore, it is not surprising that support requirements are often neglected. However, support is an essential factor for achieving customer satisfaction in many industries, and so ensuring that products are easy and economical to support is a priority. Customer support managers know this but often have problems in convincing their R&D colleagues. This article looks at the issues involved in achieving Design for Supportability – the full evaluation of support requirements at the design stage.
Steven Spielberg’s 2002 movie, Minority Report, starring Tom Cruise, presents a world in which homicides are prevented before they happen. Three precognitives’ visions of near future events allow the Department of Precrime to capture these intended killers. Neat idea. If only we in the business world could spot product quality “crimes” before they occur — rather than reacting to problems once customers use our products. Product designers and product managers are tasked with projecting the future, but is there an organizational equivalent for Agatha, the precog who sometimes saw the future differently from her mates, Arthur and Dashiell? Also published in the April 28, 2003 edition of the Boston Business Journal.
A synopsis of Dr. Fred Van Bennekom’s research in this area.