Conformity Bias occurs when the respondent gives an answer that is socially desirable rather than an answer that reflects their true feelings. This bias in the data compromises the value of the data and our analysis.
MassMove report on transportation priorities in Massachusetts does not have sound methodology and should not be used as the basis for decision making. It’s a wonderful example of how to concoct a research program to deliver the “findings” the sponsor wants. Shame on the Mass State Senate.
Meaningful survey results require a valid questionnaire and an unbiased administration of the survey. The CTE brain trauma study of NFL players used biased survey samples, which clouds conclusions from the study.
In the survey research world, so-called non-response bias is an ever growing challenge for solid, viable research, even if many people simply ignore the threat. Election seasons present a great opportunity to explain the concept.
Why? Because non-response bias is a threat to credible survey research, but it’s the goal of every politician! Politicians want a specific result and creating a non-response bias is part of the process of winning an election, even if it’s a bit unsavory to say so.