- Great Brook Consulting

CNN’s June 2020 poll found a huge partisan difference in comfort levels with regular routines due to Covid. But is it partisan or other factors? What can we learn for our organizational surveys.

CNN Proves Conformity Bias — or Sample Bias

June 12, 2020/in Instrumentation Bias, Questionnaire Design Practices, Survey Administration Biases /by Fred Van Bennekom

CNN’s poll in June 2020 attempted to measure people’s comfort level in returning to their regular routines. However, this poll proves the existence of either sample bias or conformity bias, or both.

Proper Use of Section Headers in a Survey

June 6, 2020/in Instrumentation Bias, Questionnaire Design, Questionnaire Design Practices, Survey Scale Design /by Fred Van Bennekom

Binary Choice Questions: Compelling Findings About the Coronavirus

May 15, 2020/in Instrumentation Bias, Questionnaire Design Practices, Survey Question Types /by Fred Van Bennekom

Ambiguity in Data Collection Forms

May 11, 2020/in Instrumentation Bias, Questionnaire Design Practices, Survey Research Practices /by Fred Van Bennekom

Bernie Sanders Would Oppose Ranked Choice Voting

February 7, 2020/in Questionnaire Design, Survey Administration Biases /by Fred Van Bennekom

Conformity Bias: How Social Desirability Can Affect Survey Research

July 15, 2019/in Survey Administration Biases, Survey Question Types /by Fred Van Bennekom

Conformity Bias occurs when the respondent gives an answer that is socially desirable rather than an answer that reflects their true feelings. This bias in the data compromises the value of the data and our analysis.