And here’s where we find lessons for survey question wording
1) Challenge Your Findings
Whenever you find answers to survey questions that seem odd —what researchers call conclusion validity – challenge them!
Why would someone in my age cohort agree with millennials about using a cellphone at a family dinner, but disagree strongly about using a phone while in queue or on public transportation? I personally don’t care if someone is checking email while on the subway or at a Subway.
In fact, Impatient Fred does that.