Proper survey question wording is essential to generate valid, meaningful data for organizational decisions. A survey question wording bias will lead to misleading interpretations and bad decisions.
Good question phrasing is an art form, and even the pros can make mistakes. Here we’ll show a question wording bias example from a survey done by Pew Research Center. Ambiguity in question wording likely led to incorrect data and conclusions. It provides some useful lessons for all survey designers.